Job Description

Position Overview

The primary functions of the Marketing Specialist are to increase sales through marketing the services we provide and increase brand awareness of our culture by marketing who we are as a company. The Marketing Specialist is responsible for supporting and executing comprehensive brand strategies to drive revenue growth through strategic marketing initiatives across various channels. As a key member of the team, the marketing specialist is responsible for contributing to the success of the organization by aligning marketing efforts with business objectives. This role reports to the Recruiting and Retention Director and involves professional close working relationships with all TCI departments and team members on all levels.

Core Roles and Responsibilities:

Collaboration and Special Projects

• Collaborate with the management team on special projects to enhance TCI’s visibility and reputation.
• Collaboration with the team to ensure alignment on marketing programs and performance metrics, fostering a strong synergy between the departments.
• Collaborate with content creators to develop video content, blogs, social media campaigns, and maintain our social media and email campaigns.

Website and Digital Marketing

• Manage marketing campaigns, including social media, email marketing, and online advertising.
• Oversee the creation and execution of advertising campaigns.
• Contribute to the creation and implementation of demand generation campaigns to generate leads and drive pipeline growth, ensuring a steady influx of potential customers.
• Excellent social media and writing skills to create effective content that accurately communicates information about products, services and promotes TCI’s brand online.
• Oversee the development and maintenance of the TCI website to ensure it is informative, user-friendly, and optimized for search engines.
• Monitor social media channels for industry trends and competitor activity.

Marketing Material Development

• Create and update marketing materials such as brochures, flyers, and newsletters.
• Collaborate with the Sales Admin team to develop marketing materials for the sales department.
• Present design ideas and recommendations to marketing team for approval.
• Ensure that all marketing materials are consistent with TCI's brand and messaging.

Marketing Events

• Register, plan, and execute TCI participation in trade shows and events.
• Attend trade shows and events.
• Purchase branded items needed for trade shows and events
• Travel to TCI locations to gather content for marketing materials including photographs, videos etc.

Reporting and analytics

• Provide weekly and monthly reports that indicate marketing productivity and growth.
• Analyze marketing data to track the effectiveness of campaigns and adjust strategies accordingly.
• Optimize campaigns based on performance data to improve conversions and other key performance indicators (KPIs)
• Monitor spending and adjust paid advertising platforms to manage costs while achieving marketing goals.
• Monitor lead quality and collaborate with the sales team to optimize the conversion process through the CRM software, Salesforce.
• Regular worksite attendance is an essential function of the job and is necessary for a variety of reasons including but not limited to teamwork, face-to-face interaction with clients, and working with items or equipment that are at the place of business.
• Other duties as assigned.

Requirements:

• Bachelor's degree in marketing, business, or related field, or a combination of equivalent education and work experience required.
• 2 years of prior marketing experience preferred.
• Must possess a valid driver license
• Strong digital literacy.
• Experience with Microsoft (Word, PowerPoint, Excel)
• Familiarity with business software such as Office 365.
• Salesforce CRM experience preferred.
• The ability to work accurately with attention to detail and strong organization skills.
• Project management skills including planning, execution and analysis.
• Exceptional grammar and writing skills are a must for effective communication.
• Ability to work collaboratively in a fast-paced, dynamic environment, ensuring alignment with cross-functional teams.
• Innovative and creative thinking.
• The flexibility and willingness to learn.
• The ability to work as part of a team and independently.
• Experience in building digital marketing campaigns is a significant advantage
• A high level of business ethics and confidentiality.
• Excellent interpersonal and customer-facing skills.
• Strong commitment to accountability.

Compensation:
65K - 70K Annually 

• We are a family-owned company doing business since 1978. Our core values are the foundation of who we are as a team and how we do business.
• We are dedicated and committed to safety, each other, and our customers.
• Our team is positive and passionate and come to work each day with a "Can Do" attitude. We strive to be creative problem solvers who bring innovative thinking in all our work.
• Being ethical , transparent, and accountable has helped shape our team and how we do business. We are looking for more people that match our core values to join our team.

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