Job Description
DESCRIPTION
Interested in working in an innovative and high-impact business that is changing the way customers think about grocery? Amazon is looking for a customer obsessed, and motivated individual to join the Amazon Fresh US Traffic Product Marketing Team.
The Product Marketing Manager will oversee marketing channel campaigning with a focus on generating highly qualified traffic to physical grocery stores. As a marketing leader, you will conceive and propose innovative marketing strategies and concepts, guiding projects through successful testing and scaled execution. In this role, you are expected to demonstrate analytical acumen, operational excellence, program management, and creative skills. You should possess the ability to effectively apply marketing science to inform creative decisions and shape channel strategies.
The right person for this role will have experience with online and offline marketing, making data-driven decisions, and influencing others. They must be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing campaigns with marketing tools, analyzing traffic data and solving problems). Flexibility, organizational skills and the ability to prioritize in a changing business environment will also be key. Our team culture is goal-oriented, collaborative and driven to achieve results. We seek an individual who is motivated by a fast-paced and highly entrepreneurial environment.
Key job responsibilities
* Conceptualize, build, and execute owned & operated channel marketing plans, including creative development, and campaign performance analysis
* Deeply understand and articulate the target customer; obsessively understand new and competitive products, trends, and opportunities
* Understand key traffic drivers (impressions, reach, frequency, clicks, conversion) and how to measure, track, and optimize them to accomplish business goals, document the results, and share best practices across the team.
* Partner with stakeholders within and outside the team to derive critical insights from Amazon content ranking-engine data and synthesize recommendations to improve campaign performance and reach.
* Understand how to get the most out of the tools you use to do your job and challenge the existing tool set, successfully working with technical teams to propose and evaluate enhancements that improve efficiency and functionality.
We are also looking for:
* Ability to translate curiosity into bar-raising experimentation
* Experience leading cross-functional projects
* Ability to manage multiple, competing priorities and thrive in a fast-paced, high-growth category environment
* Extreme attention to detail
* Demonstrated willingness to roll up your sleeves
About the team
We are an entrepreneurial, customer-obsessed and motivated team, working in a fast-paced, ambiguous, and highly collaborative environment. Our business is more startup than big company, with a high pace and degree of ambiguity. You should be comfortable with change, embrace the opportunity to wear many hats, and relish the chance to solve hard problems in short order.
BASIC QUALIFICATIONS
- 4+ years of professional non-internship marketing experience
- Knowledge of analytical reporting tools (ie Excel, Tableau)
- Experience managing and measuring marketing performance in various channels
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
Job Tags
Full time,